Go surfing with KLM
After the John John Florence JetBlue fiasco we were pleased to learn Dutch KLM are now taking surfboards on board free of charge on international flights. A boardbag can now be taken on board instead of a bag. If you are flying internationally that means no extra fee is charged; https://surf.klm.com/#!/surfgearonboard”
Dutch Pro surfer Yannick Jager was behind the KLM campaign and their celebration of surfing;
‘As a proud Dutchie, I always preferred to fly with KLM, my native airline who flies to a lot of great locations around the world straight from Amsterdam. Whenever I stepped on board of a KLM flight it always felt a bit like ‘coming home’ after having been away for long periods of time.
So about a year ago I started talking to KLM airlines, with high hopes to find a way to make board bags free as a part of your standard baggage allowance. Fast forward to half a year later and it turned out there were holy corporate soldiers living within the concrete world of big business and dusty decision making dimension of multinationals. People that were dedicated in making a positive change for surfers and people that travel with a passionate reason.
A boardbag can now be taken on board instead of a bag, if you are flying internationally that means no extra fee is charged; https://surf.klm.com/#!/surfgearonboard”
They also gave me the opportunity to come up with a concept to shoot inspirational content around the campaign. I’ve always been looking to document my travels in the nicest way possible so it was a dream job come true. I wanted to work with a ambitious and dedicated, yet small team to work on the production and that really worked out. Stoked I got to work with some great people and to be able to portray a few of the KLM destinations in a way how I perceive them. Excited on the results.’’