Patagonia Worn Wear Tour
Ripped rubber? Patagonia Worn Wear Tour is hitting the road to fix wetsuits along the South West Coast of the UK and France. All brands are welcome, as long as the suits are DRY. Patagonia will repair clothing too. First come, first served, limit of one item per person. And as always, all repairs are free!
Ho House, Cornwall- Beers, Bands and Ripped Rubber Newquay
Plage du Pierrier, Montreux – Worn wear débarque dans votre ville!
Canoe Centre, Dublin – Film Screening: Blue Heart
Patagonia Manchester – An evening with Keith & Lauren Malloy
Mount Pleasant Eco Park, Cornwall – A Blue Heart evening
Patagonia Dublin – An evening with Keith & Lauren Malloy
Ho House, Cornwall – Nevertown Film Screening
Patagonia Manchester – Worn Wear
Rosie’s Kitchen, Bude, Cornwall – If it’s dry worn wear tour!
Museum of British Surfing, Braunton, Devon – If it’s dry worn wear tour & Nevertown film screening
Ho House, Cornwall – Wetsuit Deepdive Evening
Le surfing, Aquataine, France – If it’s dry worn wear tour
Bordeaux France, If it’s dry worn wear tour
Lacanau Ocean, France – If it’s dry worn wear tour
Le Surfing, France – Nevertown Film Screening
BRIEF HISTORY OF WORN WEAR
Back in 2011 Patagonia ran an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket” – asking consumers to buy less and to reflect before you spend a penny on a jacket or anything else. As a result Patagonia launched the Common Threads initiative asking people to Reduce, Repair, Reuse, Recycle and Reimagine.
The response was amazing and the numbers of repairs handled free of charge by Patagonia escalated, as did the story telling behind the products being sent in. Two years later in 2013, Patagonia ambassador Keith Malloy and his wife Lauren decided to start a Tumblr blog where people could share stories about their favourite piece of Patagonia clothing – inspired by the years of use Keith was getting from his surf gear.
This was, and is still know as this day as the Worn Wear initative.