Following a period of global isolation, this year’s Vans Checkerboard Day rallied Vans Fans around the world to amplify and help grow the mission of the global charity partners whose shared purpose is to use creativity-focused programs to impact mental health and wellbeing. Through a donation from Vans and by empowering fans to help raise more money by purchasing limited-edition product designed by Geoff McFetridge, donating their Vans Family points or by participating in the newly launched text-to-donate function in the U.S., each charity partner will receive over $100,000 USD, directly from Vans or from the Vans Checkerboard Fund at Tides Foundation. The donations will enable charities to expand their services and resources to help the growing number of youth address mental health concerns through creative outlets such as art, music and action sports, including:
Campaign Against Living Miserably (CALM) will use the funding to redevelop their website which will greatly improve the digital support to the hundreds of thousands of people who come to CALM for help and advice, so that they can reach more people before the point of crisis. And continue to serve those who are at high risk of suicide, no matter what.
The Wave Project below will now be able to expand its Beach School project within Cornwall and provide access to surf therapy for more isolated young people. The Beach School programme enables young people to improve their mental wellbeing whilst reconnecting with their creativity and potential through learning at the beach.