Hoffman’s statue joins those of Bruce Brown, Hobie Alter, John Severson, and Phil Edwards, who are all memorialised at Watermen’s Plaza, honouring prominent watermen and women in Dana Point’s history who influenced the surf industry at a local, national and global level.
From 1963 to 1971, Hoffman dominated women’s surfing competitions across the globe. In addition to her United States Surfing Championships in 1965, 1966 and 1967, she won the Makaha International in 1964 and 1966 and the Laguna Masters in 1965 and 1967.
“Joyce’s career epitomises the surf culture here in Dana Point. She was sponsored by Hobie Surfboards, and it was her friend Hobie Alter who approved a signature surfboard for Joyce, then directed Terry Martin to shape the first prototypes. Gordon Clark of Clark Foam, the biggest foam manufacturer in the world, lived near her parents on Beach Road. She knew Bruce Brown and watched Phil Edwards surf. It wasn’t just the waves that shaped her career but the community of Dana Point that played a role as well,” noted Dana Point Mayor Joe Muller in his opening remarks. “She is more than an icon, she is an everyday inspiration – and one of the best ambassadors for the surf industry and for the city of Dana Point,” he added.