Allure. That’s what it is! When gold was discovered in California in the 1800s, it resulted in a population boom that saw tens of thousands of runaways, castaways, rebels and revolutionaries leave their old lives behind and trade them it in for something wild and unpredictable. By now, most of that gold’s been dug up. But the California allure — the promise of something new, that gravity that draws you towards its mountains and waves — remains just the same.