We’re all sick of ocean litter and plastic pollution. We shouldn’t need beach cleans. Sadly they are essential (big up to everyone that got involved with the SAS Big Spring Beach Cleans this weekend and everyone that does a #2minutebeachclean whenever they hit the coast) and the problem isn’t showing any signs of abating. We can all do our bit. Get a refillable water bottle. Cut out the single use where possible. Think about what you consume and let the supermarkets know that over-packaging isn’t cool. Whilst we still have the problem there are solutions coming forward, recycling beach plastic is one of them, so good work O’Neill on getting stuck in.

O’Neill was born from the Pacific Ocean in 1952, the brainchild of Californian surfer Jack O’Neill. Since its creation, it has been at the forefront of action sports innovation for generations of ocean users. But now the very oceans and waves that created O’Neill are under threat from a tsunami of plastic waste. This tragedy is the inspiration for O’Neill Blue; an initiative to produce sustainable surfwear using high performance eco-threads by Bionic, which contain recycled beach plastic.

Read more on oneill.com/blue