Exciting news from world champion surfer, bestselling author, and transformational speaker Shaun Tomson! Shaun is relaunching Instinct, the iconic surfwear brand that first defined style and innovation in the 1980s.
Shaun was the first athlete to win 19 pro surf contests and the youngest and the oldest ever to win an event. He revolutionised tube riding. won a Pipe Masters title in 1975/1976 and came up with legendary quote “Time is expanded inside the tube,” as well as starring in classic films like Freeride.
Shaun’s inspiring journey continues to bridge the worlds of sports, business, and personal transformation. Whether through his Code Method workshops, empowering keynotes, or innovative projects like this, Shaun’s message remains the same: find your purpose and create positive waves of change.
Shaun launched the company at the peak of his professional surfing career in 1979, but sold the company a decade later. He wants Instinct to be “the world’s first social purpose-driven surfwear brand.” by committing to sustainability, and offering eco-friendly apparel, and a mission “to unite and inspire people through the values of the Surfer’s code.”
