dryrobe®, the leading original outdoor change robe brand, has extended its partnership with Surfing England by another three years. Having worked together for over a decade, dryrobe® is now the longest-standing partner of Surfing England, helping the development of the sport from its grassroots through to elite-level competitions. Since 2020, dryrobe® has also been the headline partner for Team England Juniors, giving its support to the country’s most promising young surfers as they step up to represent their country.
Renewing its commitment to the squad, dryrobe® has signed a new three-year deal that will see the 30-strong squad access Surfing England’s most developed performance programme to date, as they compete to represent their country at European and World Championships.
The foundations laid over the last three years have seen the team move to number three in the European rankings, with multiple European Champions within the squad, as well as a Silver medal in last year’s ISA World Junior games in Brazil.
The ongoing commitment from dryrobe® will help Surfing England to deliver more training sessions throughout the year and subsidise the cost of competing at international events, whilst also ensuring the team are able to get changed and stay warm with their kit – both crucial elements for the young crew coming through the ranks.
Ben Powis, Surfing England CEO commented “dryrobe® is actively putting back into the surfing community and we genuinely couldn’t run our junior programme without them. This deal puts us in a great place to continue giving our groms the very best chance of success and realising their Olympic and CT dreams.”
dryrobe® will also support Team England SUP at the 2024 ISA World Stand Up Paddleboard Championships in Copenhagen. Surfing England athletes have already delivered bronze and silver medals at the World Games of SUP, with ambitions of more silverware this year.
In addition to Team England, dryrobe® will continue to support the Surfing England national events programme with bodyboard, SUP, longboard and shortboard all catered for. It is a package that really highlights dryrobe’s commitment to the full wave riding community, whatever your craft of choice.
Gideon Bright, founder of dryrobe®, commented: “We’re incredibly proud to be continuing our support of the Team England Juniors at such a key time in their surfing journey. The pool of talent in junior surfing right now is amazing and we hope our support makes a real difference in helping them achieve their potential. The future of English surfing is looking very bright and we’re so proud to be a part of it. To also add Team England SUP is a real honour for us and we look forward to supporting their journey to the World Championships this Autumn.”
