Reef prepares to release its second collaborative capsule collection with Masafumi Watanabe: M.W for Reef. Masafumi, best known as the founder of Bedwin and the Heartbreakers, was once again inspired by the spirit of adventure in Reef’s roster of global ambassadors, the surf lifestyle, and the brand’s ‘Just Passing Through’ mindset. Masafumi uses elevated materials and design for a fashion aesthetic through a surf lens. For this collaboration, he took a complete travel approach, with comfort, versatility and Reef’s California surf styling at the core. It lends a more casual look to the boutique feel of last year’s collection, inspired by the journey—apparel for both the airport and exploring surf in new territory.
“For this second collaboration, we focused on the journey experience rather than the destination,” says Masafumi. “Our goal was to design products that are at the same time comfortable, functional and aesthetically appealing to the modern travelers.”
Masafumi designed the 12-piece collection into versatile looks, all with multi-functionality. The sweatsuit includes a French terry crew neck fleece with sweatpants and a hoodie. The sandal component ties into a nylon, surfable walkshort with the short sleeve t-shirt. He added a cargo pant with tabs for easy roll-up versatility. A notable edition to this collection is a water-resistant coated shell with cotton and nylon fabrication.
Masafumi also designed the Reef Rover XT upper made of ventile canvas, a tightly woven cotton developed by the British military to be both water-proof and breathable. Functionality and style was incorporated into all the footwear. Keeping with the travel theme, the collection includes a quilted, overnight duffel ready for your next connecting flight. A military-inspired rip stop carries throughout the line for security with an elevated level of style.
Masafumi also designed this collection with seasonality in mind. The line covers the transition from summer to fall with the warmer pieces such as the walk short and sandals, while the jacket and shoes were designed with durability and protection from the cold later in the fall. Colour ways include olive and navy bottoms and grey heather for the tops, offering the opportunity to mix and match pieces. One of the binding factors for this collection is a striking blue and white stripe, a nod to the city beach culture of Southern Europe, subtly designed into pieces throughout the line.
Available in June at By Walski