A BUS, A ROAD MAP & A SELECTION OF PRO’S… A SURF TOUR IS ON THE AGENDA
Coastal cruising, coaching and beach cleans are three key activities O’Neill has on its ‘to do’ list this year. Rumour has it that the Californian lifestyle brand has something big up its wetsuit sleeve this season in the form of an all singing, all dancing tour bus and a hunger to hit some of Europe’s top surfing spots. If you’ve ever spent hours daydreaming about road tripping in style then quite possibly the original wetsuit brand is making it a reality.
Tying in with the launch of the brands new SS14 campaign (launching April), the O’Neill Expression Sessions Tour aims to create a unique brand experience that not only covers one but all the crucial surf locations in the Southwest of France & the UK. Taking place over five months, the tour is scheduled to visit a host of different locations offering a variety of services from pro coaching and product testing through to music and art installations.
The main hub of the Expression Sessions Tour will be a stylishly decked out bus that has been branded good enough to live in. Using both upcycled and recycled products, the bus’s ‘face lift’ sounds as though it’s going to be an ethical one with reclaimed wood flooring and hand crafted tables on the cards.
Rumor has it that Firewire Surfboards and iON Camera’s will be joining the brand onboard offering demos and product trials. What more is there to want?!
Set to be on the road mid-April, the unique Expression Sessions Tour Bus and its good old road map sounds as though it’s going to make stir this summer. Keep your ear to the ground for further information…