Patagonia, the outdoor clothing company with a long history of environmental activism, is going to shut all its stores across the globe to support the climate strikes on 20th and 27th September, so its staff can take part.
The strikes will take place across the world, demanding an end to the age of fossil fuels and calling for climate justice for everyone.
Patagonia is encouraged and inspired by the young activists calling for climate action, and it is past time for governments around the world to make the necessary changes needed to address the overheating planet. To amplify its message, Patagonia is supporting its campaign with a significant ad buy that will show up along strike routes in select cities around the world, in all Patagonia retail stores, and across print, digital and social media platforms. In Europe, the outdoor campaign will focus on the progressive hubs of London and Berlin.
The campaign features photos with “facing extinction” emblazoned across the faces of youth activists who are facing the climate crisis head-on by striking from school, protesting and calling on elected officials to take action. A photo-realistic, hand-painted mural of one of the European activists has been created in the Mitte district of Berlin. The call to action in Europe is: Youth activists are striking for the future of our planet. Find a climate strike near you.
Ryan Gellert, General Manager, EMEA, Patagonia, says:
“The climate crisis is a human issue – affecting all of us. We are inspired by the youth activists who have led a global movement, and Patagonia is calling for urgent and decisive action for people and our home planet. As a global business, we will be closing our stores on 20th and 27th September, striking with the youth activists and calling for governments around the world to take action. We invite the business community and all those concerned about the fate of our planet and humankind to answer with action and join us”.
You can find out more about Patagonia, its history of activism and mission here.