In the next phase of its Waste No Time campaign, Nixon brings together father and son surfing legends Herbie and Nathan Fletcher on a road trip to Baja. The Waste No Time campaign champions the makers, creators and doers who continually push the boundaries of the never been done, and The Fletchers are no exception. In a film short directed by Riley Blakeway, the campaign intimately captures Herbie’s pioneering spirit within the surf community and the close knit relationship he has built with his son Nathan. Herbie and Nathan Fletcher’s love for all things Baja, the uncharted roads and waves of the desert coastal landscape, was formed during their adventures to the peninsula more than 20 years ago.
In the 1970s, Herbie began traveling to Baja in search of less crowded line ups and more adventurous breaks than those in southern California. In Mexico, the lifestyle differs as surfers set out to hunt waves and share sunsets at oceanside campouts. Herbie fully embraced this sense of community the sport brought and began to bring Nathan along on his adventures. As Herbie shares the joy he has found by traveling with Nathan, Nathan details his perspective on his father’s childlike enthusiasm for surfing and life, ideals he hopes to pass down to the next Fletcher generation.