For us, the inspiration to engage the wider commercial community into helping us plant trees came from being part of a surfing and environmental community. When floating the idea with some of the brands that support us, their positive reaction made us aware there was really a place for this to grow into a forest. The idea that we can create forests through commerce is wonderful. For some of the projects we have worked on, the companies have committed to paying for one tree to be planted for each product they sell, it’s a big commitment when often the bottom line is the #1 priority. We believe this is real positive change and the more of us that stand behind these movements, the greater influence we have to create a greener, healthier world.
Hometree is a pretty basic idea, plant more trees.
Hometree is a pretty basic idea, plant more trees. We are on the Atlantic coast of Ireland, it’s wet, windy and cold and it’s where we first started a community garden, in a unused plot of ground about 100m elevation and about 600m from the coast. When we planted the first apple trees we were told we were mad, that trees found it difficult to grow here, but they didn’t, they grew tall and strong and produce delicious fruits. This was our reconnection to trees, we saw the birds come back and the soil in the garden improve, biodiversity, more life on the hill and the seeds of change blew in all directions. One direction was here to hometree, a group of people inspired by the flat, treeless county of Clare in West Ireland and the thought that we could do our part in reforesting this beautiful mythical part of Mother Earth.
We believe this is real positive change.The more of us that stand behind these movements, the greater influence we have to create a greener, healthier world.
Photos: Mickey Smith, Mats Kahlstrom and Ian Mitchinson.